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AI use in comms
Over three-quarters of communications teams use artificial intelligence in at least some aspect of their work. Drafting documents is the most common application, reported by 47.4% of respondents. Drafting social media posts, research and transcription are also common. Relatively few comms teams operate a chatbot as part of their work.
Local languages widely used in central bank communications
African central banks use more English in communications than counterparts in other regions
Journalists and politicians are main critics of central banks
Benchmark respondents comment on their efforts to engage constructively with stakeholders
Comms teams see dis/misinformation on social media as key risk
Criticism from government ranks as smallest risk
Larger comms teams involved earlier in policy decisions
Most departments become involved in duty after decisions are taken