Communications Benchmarks 2023 report hero

Communications Benchmarks 2023 report – engaging with the public

Data reveals comms teams’ structures and strategies, as well as key trends in media usage

Many central banks adopted greater use of digital tools and online platforms since the pandemic. But data from the benchmarks show that traditional channels remain important for central banks, especially for those from advanced economies. Most central banks consider improving websites and boosting social media presence as key priorities for the coming year. Central banks’ communications teams tend to operate in centralised mode, and most outsource specific tasks to external providers.

Read the full report


Strategic comms priorities

Worldwide, the top priority for comms teams is improving the footprint of social media channels. However, this result is driven more by emerging market central banks. At advanced economy central banks, improving the website is the top priority.

A few other priorities stand out. AE central banks are more likely to put high emphasis on financial education. EME central banks are more focused on internal communications. 

For the full breakdown, use the benchmarking service’s interactive charts to explore the data.

Explore interactive charts
Communications Benchmark Data

Communications data

View the full breakdown of responses to the Communications Benchmarks.

You need to sign in to use this feature. If you don’t have a Central Banking account, please register for a trial.

Sign in
You are currently on corporate access.

To use this feature you will need an individual account. If you have one already please sign in.

Sign in.

Alternatively you can request an individual account