Communications Benchmarks 2022 – opening new channels

“We rely more on social media,” a central bank in the Americas said of its response to Covid-19. The comment encapsulated a trend that has been in evidence for many years, but one which has accelerated since the pandemic. A new question this year, added at the request of benchmarking users, asked central banks to estimate how much of their messaging takes place through social channels. Overall, the answer is just over 50%. 

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