Report
Communications Benchmarks 2022 – opening new channels
“We rely more on social media,” a central bank in the Americas said of its response to Covid-19. The comment encapsulated a trend that has been in evidence for many years, but one which has accelerated since the pandemic. A new question this year, added at the request of benchmarking users, asked central banks to estimate how much of their messaging takes place through social channels. Overall, the answer is just over 50%.
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Social media: an essential tool for central bank communication
Strategies to secure popularity, comprehensibility and reputation as new media takes centre stage
Communications Benchmarks 2022 – governing members presentation
Central Banking’s economics subject matter specialist Daniel Hinge on communications governance, social media, media monitoring and more
Communications Benchmarks 2022 – executive summary
Key findings of the 2022 report, including the ongoing shift to social media and the impact of Covid-19
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Communications 2022
Communications 2021
