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Communications Benchmarks 2024 report – emerging trends

Benchmarks highlight increased use of traditional media, comms staff’s shrunken roles in policy-making and exploration into AI

The Communication Benchmarks 2024 report reveals some emerging trends as well as some regularities, as four years of benchmarking data are now available for the comms function. One of the key findings from this year’s benchmarks is that most central banks’ communications departments currently do not use AI to assist their work. The benchmarks also point to a trend towards later involvement in policy-making, and traditional media still being the dominant mode of communication.

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Charts

 
Strategic comms priorities

Worldwide, the top priority for comms teams is improving the footprint of social media channels. However, this result is driven more by emerging market central banks. At advanced economy central banks, improving the website is the top priority.

A few other priorities stand out. AE central banks are more likely to put high emphasis on financial education. EME central banks are more focused on internal communications. 

For the full breakdown, use the benchmarking service’s interactive charts to explore the data.

Explore interactive charts
Communications Benchmark Data

Communications data

View the full breakdown of responses to the Communications Benchmarks.

Communications 2024
Communications 2023
Communications 2022
Communications 2021

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