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AI use in comms
Over three-quarters of communications teams use artificial intelligence in at least some aspect of their work. Drafting documents is the most common application, reported by 47.4% of respondents. Drafting social media posts, research and transcription are also common. Relatively few comms teams operate a chatbot as part of their work.
Communications Benchmarks 2025 – model banks analysis
Data breakdowns reveal trends in resourcing, social media use and AI adoption
Central banks’ social media share ticks up
Social-traditional media split for communications roughly the same across different regions
Website upgrades are comms teams’ top priorities for next year
Commitments differ somewhat by departmental structure
Local languages widely used in central bank communications
African central banks use more English in communications than counterparts in other regions