Communications Benchmarks 2025 – model banks analysis
Data breakdowns reveal trends in resourcing, social media use and AI adoption
One aim of the model banks analysis is to highlight similarities and differences in the data based on central bank size and levels of economic development. A few trends stand out from the Communications Benchmarks 2025.
As in most benchmarks, larger central banks have larger comms teams, on average – though the teams are biggest in the larger emerging market economy (EME) banks. This may in part reflect greater social media use by these banks, which report the widest range of social platforms
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Communications Benchmarks 2025 – executive summary
Benchmark data sheds light on topics including social media use, comms strategies and stakeholder engagement
Communications Benchmarks 2025 report – getting social
Benchmarks highlight growing use of social media and AI among central bank comms teams
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Social-traditional media split for communications roughly the same across different regions
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Communications Benchmarks 2025 Charts
Take a deep dive into the Communications Benchmarks charts, which have just been released for 2025.
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Website upgrades are comms teams’ top priorities for next year
Commitments differ somewhat by departmental structure