Articles by Central Banking staff
Central banks’ social media share ticks up
Social-traditional media split for communications roughly the same across different regions
Local languages widely used in central bank communications
African central banks use more English in communications than counterparts in other regions
Journalists and politicians are main critics of central banks
Benchmark respondents comment on their efforts to engage constructively with stakeholders
Communications Benchmarks 2025 Charts
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Comms teams see dis/misinformation on social media as key risk
Criticism from government ranks as smallest risk
Website upgrades are comms teams’ top priorities for next year
Commitments differ somewhat by departmental structure
Larger comms teams involved earlier in policy decisions
Most departments become involved in duty after decisions are taken
Hybrid teams widely employ social media for two-way communications
Most respondents use strategies to address crises and disinformation
Communications teams use AI mainly for drafting
But use cases vary according to team structures
LinkedIn, Facebook and YouTube are top comms platforms
Over a third of communication teams adopted new platforms in the past year
Central banks universally communicate internally via email
Additional tools used vary somewhat by system efficiency and structure
Social media and press releases are primary external comms channels
Impact assessment tools vary across teams by structural approach