Most comms teams aim for social media boost in 2025
Top priorities for next year align with 2023 benchmark findings
Most central banks participating in the Communications Benchmarks 2024 retain the same priorities for the year ahead as in 2023, notably boosting social media.
Nearly four-fifths (78.1%) of 32 communications departments plan to increase their social media presence. Three (75%) in four institutions plan to improve their websites. The same proportion (75%) of participants say financial education is on their radar.
Items on the lowest rung of the agenda are ‘other’ priorities (6.3%), increasing
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More on Communications
Communications Benchmarks 2024 report – emerging trends
Benchmarks highlight increased use of traditional media, comms staff’s shrunken roles in policy-making and exploration into AI
Press releases outnumber officials’ public appearances
Statistical bulletins also rank as most published document annually
Majority of central banks plan to revamp website in next two years
Institutions aim to improve visual design, information architecture and user experience on their sites
Traditional comms still a bigger focus than social media
Lower-middle income teams less likely to track external communications
External comms impact gauged by trust and comprehension
Absolute numbers of appearances, social media engagement and market indicators rank lowest
Facebook, LinkedIn, X are top social channels
Central banks see “interactions” as key metric for tracking social media
Comms teams becoming less involved in key policy decisions
Early involvement appears to raise effectiveness in monetary policy communication
Central banks report varied approaches to layering comms
Many institutions use video and infographics to make key reports more accessible
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