Communications Benchmarks 2024 – executive summary

Benchmarks data reveals role of traditional media vs social, AI adoption, and comms in the policy process

The Communications Benchmarks 2024 report reveals some emerging trends as well as some regularities, as four years of benchmarking data are now available for the comms function. One of the key findings from this year’s benchmarks is that most central banks’ communications departments currently do not use artificial intelligence (AI) to assist their work. For 21% of respondents that do use AI, their application of the technology appears to be at an initial stage.

Data spanning the years 2021 to

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