Communications Benchmarks 2024 – executive summary
Benchmarks data reveals role of traditional media vs social, AI adoption, and comms in the policy process
The Communications Benchmarks 2024 report reveals some emerging trends as well as some regularities, as four years of benchmarking data are now available for the comms function. One of the key findings from this year’s benchmarks is that most central banks’ communications departments currently do not use artificial intelligence (AI) to assist their work. For 21% of respondents that do use AI, their application of the technology appears to be at an initial stage.
Data spanning the years 2021 to
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More on Communications
Communications Benchmarks 2024 – model banks analysis
Additional breakdowns of the data highlight differences in emerging market and advanced economies
Communications Benchmarks 2024 report – emerging trends
Benchmarks highlight increased use of traditional media, comms staff’s shrunken roles in policy-making and exploration into AI
Most comms teams aim for social media boost in 2025
Top priorities for next year align with 2023 benchmark findings
Press releases outnumber officials’ public appearances
Statistical bulletins also rank as most published document annually
Majority of central banks plan to revamp website in next two years
Institutions aim to improve visual design, information architecture and user experience on their sites
Traditional comms still a bigger focus than social media
Lower-middle income teams less likely to track external communications
External comms impact gauged by trust and comprehension
Absolute numbers of appearances, social media engagement and market indicators rank lowest
Facebook, LinkedIn, X are top social channels
Central banks see “interactions” as key metric for tracking social media
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