Social media ahead of traditional comms for central banks

High income institutions still skewed towards traditional channels

Central banks communicate more via social media, such as Twitter, YouTube, Facebook, LinkedIn and Instagram, than they do via traditional channels, according to Communications Benchmarks 2022 data.

Central banks use social media channels on average for 52.5% of their communications activity, according to 31 institutions that provided data to this section of the benchmarks.

There was a wide variety of responses, however, with one upper-middle income central bank in Africa using social media for

Only users who have a paid subscription or are part of a corporate subscription are able to print or copy content.

To access these options, along with all other subscription benefits, please contact or view our subscription options here:

You are currently unable to copy this content. Please contact to find out more.

Sorry, our subscription options are not loading right now

Please try again later. Get in touch with our customer services team if this issue persists.

New to Central Banking? View our subscription options

You need to sign in to use this feature. If you don’t have a Central Banking account, please register for a trial.

Sign in
You are currently on corporate access.

To use this feature you will need an individual account. If you have one already please sign in.

Sign in.

Alternatively you can request an individual account