Social media ahead of traditional comms for central banks

High income institutions still skewed towards traditional channels

Central banks communicate more via social media, such as Twitter, YouTube, Facebook, LinkedIn and Instagram, than they do via traditional channels, according to Communications Benchmarks 2022 data.

Central banks use social media channels on average for 52.5% of their communications activity, according to 31 institutions that provided data to this section of the benchmarks.

There was a wide variety of responses, however, with one upper-middle income central bank in Africa using social media for

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