Communication
ECB’s Cipollone positive about September rate cut
Data “confirms our direction of travel”, board member says
Press releases outnumber officials’ public appearances
Statistical bulletins also rank as most published document annually
Majority of central banks plan to revamp website in next two years
Institutions aim to improve visual design, information architecture and user experience on their sites
Traditional comms still a bigger focus than social media
Lower-middle income teams less likely to track external communications
External comms impact gauged by trust and comprehension
Absolute numbers of appearances, social media engagement and market indicators rank lowest
Facebook, LinkedIn, X are top social channels
Central banks see “interactions” as key metric for tracking social media
Comms teams becoming less involved in key policy decisions
Early involvement appears to raise effectiveness in monetary policy communication
Central banks report varied approaches to layering comms
Many institutions use video and infographics to make key reports more accessible
Email and social media still top two-way comms channels
Only teams from Asia-Pacific central banks report use of live website chat
Comms staff rarely hold PhD qualifications
Social media and writing skills remain leading areas for capacity building
Female staff make up over 60% of average comms team
Employees most likely to fall in age category of 40–49
Media relations, social media and website are top comms tasks
International communications, museum visits and speechwriting rank least
Press releases, conferences and website are top external channels
Email remains main tool for internal communications among central banks
One in five communications teams use AI for their work
Data suggests uses of AI are still at an initial stage among communications departments
Comms teams average less than 2% of central bank workforce
Majority of units operate centralised communications models
Maximising the impact of banknote communications
Antti Heinonen highlights the ongoing evolution in how central banks talk about their banknotes
Fed officials say strong economy gives them flexibility and time
Kugler, Barkin and Powell say upside and downside risks are evening out over time
Bank of Jamaica says free concerts help comms strategy
Central bank has run lunch-hour reggae concerts for two decades to engage with public
Training central bank communicators
The skills needed for communicating in a social media and artificial intelligence world
Communicating uncertainty helps curb expectations – BoC paper
But conveying uncertainty about inflation weakens link between inflation and spending plans
RBNZ’s Orr backs use of indigenous language
Governor defends services in Māori as new government vows to cut use of indigenous language