LinkedIn, Facebook and YouTube are top comms platforms
Over a third of communication teams adopted new platforms in the past year
Most central bank communications teams use LinkedIn, Facebook and YouTube social media platforms, the Communications Benchmarks 2025 find.
Over four-fifths of respondents indicated use of LinkedIn (89.7%), Facebook (87.2%) and YouTube (84.6%) in an official capacity. The distribution is somewhat different from the findings published in the 2023 and 2024 benchmarks. Facebook was favoured over LinkedIn, YouTube and other platforms in both years. Overall, usage of social media by central banks has
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