Central banks’ social media share ticks up
Social-traditional media split for communications roughly the same across different regions
The proportion of social media-based communications employed by central banks ticked up slightly this year, though the figure remained close to last year’s value, data from the Communications Benchmarks 2025 shows.
The average proportion of central banks’ external communications implemented via traditional media – such as press releases, reports and speeches – is 55.5%. By contrast, social media accounts for 44.5%.
That is compared to 2024, when social media accounted for 39.3% of central banks’
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