Communications, Media Relations and Social Media Strategy
This page contains the course materials for the Central Banking Training Course “Communications, Media Relations and Social Media Strategy”. This contains two hours of self-paced learning, including articles and reports, which participants are strongly recommended to review prior to the Live Content on May 22-25. In addition, presentations from the course’s Live Content will be held here subject to speaker approval. If you have any questions, please contact francesca.jolly@infopro-digital.com
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Central bank websites: how to keep track and make them better
Central banks share their experiences in gauging website performance
Central banks should explain why losses are necessary – BIS paper
Policy goals sometimes necessitate losses but they need to be accompanied by clear communications
Social media: an essential tool for central bank communication
Strategies to secure popularity, comprehensibility and reputation as new media takes centre stage
MAS set to build digital platform to tackle financial crimes
Central bank will develop an information-sharing platform with six leading banks
IMF code drives reform of central bank transparency
Dmytro Solohub says pilots of new transparency code have already fostered change
BoE aims to boost comms with new ‘visual identity’
Design overhaul aims to help central bank reach a wider audience, BoE says
RBI’s Patra highlights value of bold crisis communications
Central bank usually avoids the “glare of the limelight” but Covid demanded rethink, says Michael Patra
Central bank signals could be impacting natural rate – BIS paper
“Learning process” could explain decline in interest rates without drop in productivity, authors say
Communications initiative: Bank of Jamaica
The Bank of Jamaica broke the mould with its reggae-inspired communications strategy, but observers suggest it has done more than just lift the economic literacy of its society
SNB has weak transparency and governance practices – report
Board risks “group-think”, as its monetary policy communication is shallow, experts argue
Chile’s Marcel stresses importance of trust
Former central bank governor warns monetary and fiscal policies will diverge
Central bank social media trends in the ‘Instagram age’
Uptake of visual social media platforms rises, as Facebook usage plateaus
‘Say what?’ Trust in central bank communications
Central banks are changing how they communicate with different audiences, but judging the success of these communication efforts is difficult
BoE ends off-the-record meetings with banks
Change follows concerns about similar practices at other central banks
Podcast: Why forward guidance needs guidance
Richard Barwell, head of macro research at BNP Paribas Asset Management, discusses the limitations of forward guidance and what central banks must do to improve their communications