Social media: an essential tool for central bank communication

Strategies to secure popularity, comprehensibility and reputation as new media takes centre stage

The advent of social media more than a decade ago has given institutions powerful tools to inform and engage with the public. Many central banks now see social media as an effective and important means of communication, while some newer to the scene are open to untapping its many potentials. On average, central banks use social media channels for 52.5% of their external communications activities as opposed to traditional media, according to 31 institutions that provided the data for Central

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