Social media: an essential tool for central bank communication

Strategies to secure popularity, comprehensibility and reputation as new media takes centre stage

The advent of social media more than a decade ago has given institutions powerful tools to inform and engage with the public. Many central banks now see social media as an effective and important means of communication, while some newer to the scene are open to untapping its many potentials. On average, central banks use social media channels for 52.5% of their external communications activities as opposed to traditional media, according to 31 institutions that provided the data for Central

Only users who have a paid subscription or are part of a corporate subscription are able to print or copy content.

To access these options, along with all other subscription benefits, please contact info@centralbanking.com or view our subscription options here: http://subscriptions.centralbanking.com/subscribe

You are currently unable to copy this content. Please contact info@centralbanking.com to find out more.

Sorry, our subscription options are not loading right now

Please try again later. Get in touch with our customer services team if this issue persists.

New to Central Banking? View our subscription options

Register for Central Banking

All fields are mandatory unless otherwise highlighted

This address will be used to create your account

You need to sign in to use this feature. If you don’t have a Central Banking account, please register for a trial.

Sign in
You are currently on corporate access.

To use this feature you will need an individual account. If you have one already please sign in.

Sign in.

Alternatively you can request an individual account

.