Central bank social media trends in the ‘Instagram age’

Uptake of visual social media platforms rises, as Facebook usage plateaus

There are now more than 4.5 billion social media users around the world. That is more than 400 million higher than it was 12 months ago, equating to year-on-year growth of almost 10%, according to the Global Statshot report, October 2021.

The Covid-19 pandemic highlighted how crucial social media is for communication. The use of online platforms allows organisations to get information out to a broader audience quicker than ever before. But this is both a blessing and a curse: misinformation can

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