Monitoring tools critical to measuring comms effectiveness
Facebook and YouTube remain most popular social media options, but some central banks are experimenting with others
Monitoring of traditional and social media are both ubiquitous among central bank comms teams as a means of judging whether communications are working as planned.
Thirty-two central banks answered the question on how the communications department measures the effectiveness of external communication.
All central banks said they use traditional and social media monitoring. Twenty-seven out of 32 central banks (84%) said they use web analytics, 24 use surveys (75%), 13 (41%) use market
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