Working group minutes: seeking better interactions on social media
Building engagement is a challenge and brings risks for central bankers
Social media is now widely adopted as a communication channel by central banks, but many are wrestling with the question of how – and whether – to interact directly with the public.
Communications specialists from 13 institutions came together to discuss social media at Central Banking’s latest interbank working group, held across two sessions on July 30.
All of the central banks that took part use social media, but to varying degrees. Some stick to one-way interaction, and broadcast information
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