Traditional comms still a bigger focus than social media

Lower-middle income teams less likely to track external communications

Central banks are focusing their external communications more on traditional media than social media for a second consecutive year, the Communications Benchmarks 2024 find.

The average proportion of external communications implemented via traditional media – such as press releases, reports and speeches – is 60.7%. By contrast, social media accounts for 39.3%. One central bank did not provide data.

The result seems to imply a relative de-emphasising of social channels in recent years. Traditional

Only users who have a paid subscription or are part of a corporate subscription are able to print or copy content.

To access these options, along with all other subscription benefits, please contact or view our subscription options here:

You are currently unable to copy this content. Please contact to find out more.

Sorry, our subscription options are not loading right now

Please try again later. Get in touch with our customer services team if this issue persists.

New to Central Banking? View our subscription options

You need to sign in to use this feature. If you don’t have a Central Banking account, please register for a trial.

Sign in
You are currently on corporate access.

To use this feature you will need an individual account. If you have one already please sign in.

Sign in.

Alternatively you can request an individual account