Communications Benchmarks 2022 – presentation

Central Banking’s economics subject matter specialist Daniel Hinge on communications governance, social media, media monitoring and more

Social media is now firmly embedded in central bank communications, a trend that seems to have been reinforced by the Covid-19 pandemic.

This was one of several key findings of the Communications Benchmarks 2022, which highlighted how around half of central bank communications now flow through social channels.

The data this year also shows how central bank communications teams divide up their time, from handling media queries to running social media accounts, updating the website and designing

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