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Communications Benchmarks 2025 report – getting social

The Communications Benchmarks 2025 report reveals significant growth in the use of social media since the 2024 benchmarks. This year, over four-fifths of respondents indicated that they use LinkedIn (89.7%), Facebook (87.2%) and YouTube (84.6%). This is up from respective shares of 52%, 58% and just 10% for YouTube in 2024. X (formerly Twitter) was pushed from third to fourth place in the rankings. 

Benchmarking

Central banks’ social media share ticks up

Social-traditional media split for communications roughly the same across different regions

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Facilitating connections between central bankers across the globe to promote the exchange of expertise and support collaboration.
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