Communications Benchmarks 2021 report – making connections
Data offers insights into staffing and salaries, channels, social media, new technology and strategies
The field of central banking has come a long way since former Bank of England governor Montagu Norman uttered his dictum: “Never explain, never excuse”. Now, central banks must explain most of their decisions and are rightly held accountable to society. Not only this, but the recognition that expectations play a key role in policy means communication is a tool central banks must use adroitly if they are to meet their mandates. The consequences of mistakes can be severe.
The past year has been
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More on Communications
Communications Benchmarks 2024 report – emerging trends
Benchmarks highlight increased use of traditional media, comms staff’s shrunken roles in policy-making and exploration into AI
Most comms teams aim for social media boost in 2025
Top priorities for next year align with 2023 benchmark findings
Press releases outnumber officials’ public appearances
Statistical bulletins also rank as most published document annually
Majority of central banks plan to revamp website in next two years
Institutions aim to improve visual design, information architecture and user experience on their sites
Traditional comms still a bigger focus than social media
Lower-middle income teams less likely to track external communications
External comms impact gauged by trust and comprehension
Absolute numbers of appearances, social media engagement and market indicators rank lowest
Facebook, LinkedIn, X are top social channels
Central banks see “interactions” as key metric for tracking social media
Comms teams becoming less involved in key policy decisions
Early involvement appears to raise effectiveness in monetary policy communication
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