Tweaking the Bank of England’s communications to make them more relatable to people’s lives can help boost public comprehension of, and trust in, the central bank’s actions, a new study finds.
The research, published by the BoE in August, takes a behavioural approach to the question of what forms of communication best support the central bank’s mission, making use of an online experiment with a representative sample of the UK population.
The BoE recently introduced a “visual summary” to its
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