BoE study finds ‘relatable’ communications boost trust and understanding
Communications that are relatable to people’s lives work best, behavioural experiment finds
Tweaking the Bank of England’s communications to make them more relatable to people’s lives can help boost public comprehension of, and trust in, the central bank’s actions, a new study finds.
The research, published by the BoE in August, takes a behavioural approach to the question of what forms of communication best support the central bank’s mission, making use of an online experiment with a representative sample of the UK population.
The BoE recently introduced a “visual summary” to its
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