Social media and press releases are primary external comms channels
Impact assessment tools vary across teams by structural approach
Most central banks utilise social media and press releases as external transmission tools, data from the Communications Benchmarks 2025 reveals.
All but one of the 40 respondents uses social media as an external communications apparatus. Press releases are also utilised at 95% of jurisdictions. In the 2024 benchmark, press releases, press conferences and website were the top three tools from a slightly different sample of benchmark respondents. The three means of external communications came
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