Majority of central banks plan to revamp website in next two years
Institutions aim to improve visual design, information architecture and user experience on their sites
Most central banks have plans to overhaul their website in the next two years, data from the Communications Benchmarks 2024 shows.
Twenty out of 34 central banks (59%) that responded to the newly added question say they expect to revamp their websites in the coming two years, while the remaining 14 institutions (41%) say they do not have plans currently.
The results suggest there is a greater tendency for central banks from lower income economies to plan for a near-term revamp of their websites
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Communications Benchmarks 2024 report – emerging trends
Benchmarks highlight increased use of traditional media, comms staff’s shrunken roles in policy-making and exploration into AI
Most comms teams aim for social media boost in 2025
Top priorities for next year align with 2023 benchmark findings
Press releases outnumber officials’ public appearances
Statistical bulletins also rank as most published document annually
Traditional comms still a bigger focus than social media
Lower-middle income teams less likely to track external communications
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Facebook, LinkedIn, X are top social channels
Central banks see “interactions” as key metric for tracking social media
Comms teams becoming less involved in key policy decisions
Early involvement appears to raise effectiveness in monetary policy communication
Central banks report varied approaches to layering comms
Many institutions use video and infographics to make key reports more accessible
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