Communications Benchmarks 2023 – executive summary
Data reveals comms teams’ structures and strategies, as well as key trends in media usage
It was a challenging year for communications staff at central banks. Surging global inflation prompted many central banks to begin the fastest monetary tightening cycles in decades, putting pressure on communications specialists to keep the public informed in a speedy, engaging, and tactful manner. At the same time, disruptions caused by the Covid-19 pandemic have pushed many communication teams to adopt digital channels such as social media and virtual conferences more widely.
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Communications Benchmarks 2023 report – engaging with the public
Data reveals comms teams’ structures and strategies, as well as key trends in media usage
Around half of communications staff hold master’s degree or above
Over 40% of staff were hired with a communications degree on average
Most people visit central banks’ websites via search engines
Clicks on social media platforms drive around 7% of traffic to central banks’ websites
Most central banks give background briefings on key initiatives to journalists
Practice is dominant across central banks from advanced and emerging economies
Boosting social media and improving websites top priorities for comms teams
Data suggest central banks’ focus on communicating with the public
Communications departments get involved in key policy decisions at varying stages
Early communications involvement in policy decisions raises effectiveness