Boosting social media and improving websites top priorities for comms teams

Data suggest central banks’ focus on communicating with the public

The top priorities of central banks’ communications teams for next year are to boost their social media presence and improving their websites, the Communications Benchmarks 2023 found.

Of 39 institutions that responded to the question, 33, or 85% of respondents, ticked “increasing social media presence” and “improving website” as their priorities for the next 12 months.

“Other priorities” (5%) and “increasing traditional media presence” (41%) were the lowest on the list of central banks’

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