Maintaining trust is top focus of comms teams

Benchmarking data sheds light on how central banks measure the effectiveness of communications

Maintaining high levels of trust in the central bank is seen as the most important factor in determining whether communications are succeeding.

Respondents to the Communications Benchmarks 2022 gave trust the highest score among indicators of communications effectiveness. Respondents were asked to score each option on a scale of one to seven, with seven being the most effective.

As in the 2021 benchmarks, trust came out on top – indeed, the ranking of options was unchanged year on year. In

Only users who have a paid subscription or are part of a corporate subscription are able to print or copy content.

To access these options, along with all other subscription benefits, please contact [email protected] or view our subscription options here: http://subscriptions.centralbanking.com/subscribe

You are currently unable to copy this content. Please contact [email protected] to find out more.

Sorry, our subscription options are not loading right now

Please try again later. Get in touch with our customer services team if this issue persists.

New to Central Banking? View our subscription options

If you already have an account, please sign in here.

You need to sign in to use this feature. If you don’t have a Central Banking account, please register for a trial.

Sign in
You are currently on corporate access.

To use this feature you will need an individual account. If you have one already please sign in.

Sign in.

Alternatively you can request an individual account here: