Skip to main content

Strategic communications, digital engagement, and misinformation management for central banks

  • November 19, 2:00pm - 6:00pm GMT, 9:00AM - 1:00pm EST

  • Virtual

About the course

Join the course to:

  • Learn proven techniques to boost public trust in central banks
  • Gain strategies to counter misinformation and fraud online
  • Improve digital and social media communication effectiveness
  • Build clarity and transparency into policy messaging

Book now     Download brochure

Agenda

14:00 – 14:15

Welcome and course overview

14:00 – 14:15

14:15 – 15:15

Building public understanding by improving tone, trust and transparency

14:15 – 15:15

  • Leading with insight and strategy
  • How can central banks speak to the public?
  • Communicating successfully by promoting fairness, clarity, and the use of plain language
  • Reaching wider audiences through voices they trust and on platforms they engage 

15:15 – 15:45

A deep dive into social media

15:15 – 15:45

  • Strategic use of different social media platforms
  • Managing dialog with the public
  • How to use analytics and feedback to improve performance and engagement 

15:45 – 16:15

Break

15:45 - 16:15

16:15 – 17:00

Using AI to improve and deliver targeted communications 

16:15- 17:00

  • Developing an AI chatbot for the BoE website: ChatBoE
  • Using AI deep research
  • Personas and content testing with AI focus groups
  • Building better interactive web apps with AI

17:00 – 17:45

Proactive communications: Official statistics as a tool against misinformation

17:00 – 17:45

  • Misinformation spreads fast - credibility must spread faster
  • Central banks as proactive, trusted voices in uncertain times
  • One message does not fit all: tailoring content to different audiences
  • AI as an accelerator, not a threat
  • Banco de Portugal's innovative projects: from StatFlix to Money Masters

17:45 – 18:00

Tutor closing discussion

17:45 - 18:00

Learning objectives

  • Craft clear, plain-language policy communications
  • Manage misinformation and fraud alerts effectively
  • Design audience-specific website content
  • Use analytics to refine communications strategy
  • Engage with the public across multiple platforms

Who should attend

  • Communications officer
  • Head of public affairs
  • Digital strategy manager
  • Social media manager
  • Policy advisor
  • Financial education specialist
  • Media relations manager
  • Head of international communications

Registration

Coming soon

Register interest

Enquire about:

  • Agenda and registration process
  • Group booking rates
  • Customisation of this programme

Season tickets options

Contact us

Accreditation

CPD

This course is CPD (Continued Professional Development) accredited. One credit is awarded for every hour of learning at the event.

Enquire now

Upcoming courses

You need to sign in to use this feature. If you don’t have a Central Banking account, please register for a trial.

Sign in
You are currently on corporate access.

To use this feature you will need an individual account. If you have one already please sign in.

Sign in.

Alternatively you can request an individual account

.