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Strategic communications, digital engagement, and misinformation management for central banks

  • November 19, 2:00pm - 6:00pm GMT, 9:00AM - 1:00pm EST

  • Virtual

About the course

Join the course to:

  • Learn proven techniques to boost public trust in central banks
  • Gain strategies to counter misinformation and fraud online
  • Improve digital and social media communication effectiveness
  • Build clarity and transparency into policy messaging

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Tutors

Paolo Valenziano
Paolo Valenziano

Head of digital content delivery

Bank of England

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Paolo Valenziano is the Head of Digital Content Delivery at the Bank of England. He is responsible for the website, publications, and social media functions at the Bank. His passion for digital channels and new technologies has made him the AI expert in Comms, where he’s provided training for colleagues to embrace this new technology, and he has delivered several projects, including the first AI-powered  chatbot for the Bank of England website (ChatBoE), and is working on AI focus groups.

Paolo has been at the Bank for 10 years, and has previously worked for a communication agency, a TV network and an events company. 

James Hotson
James Hotson

Head of strategic communications

Bank of England

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James Hotson is Head of Strategic Communications at the Bank of England. He joined in December 2023 to set up this new function. James has worked in communications roles for around 20 years, starting in press offices and broadening across other communications disciplines throughout his career, primarily in external communications. He’s worked in health, transport, energy, legal and financial services, mainly in government and regulatory settings. He has an MSc in Corporate Communication.

Efetive Eguko
Efetive Eguko

Campaigns lead

Bank of England

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Efetive Eguko is the Campaigns Lead at the Bank of England. Prior to this role, Efe dedicated the past decade to spearheading public-facing marketing campaigns for the UK government. Efe has extensive experience advising government agencies and leadership teams of global brands. His expertise encompasses a wide range of areas, including low-cost and paid marketing, crisis communications, event management, media relations, corporate communications, stakeholder engagement, partnerships, and brand management. Efe holds an M.Sc in Marketing Communications from London South Bank University.

Lígia Maria Nunes
Lígia Maria Nunes

Head of the statistical communication division

Banco de Portugal

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Lígia Maria Nunes is the Head of the Statistical Communication Division at the Statistics Department of Banco de Portugal, where she works since 2008. Her work focuses on statistical communication and the promotion of statistical literacy across diverse audiences.

She is also an Assistant Professor at Nova SBE and Nova IMS, teaching Statistics and Communication of Official Statistics. She holds a bachelor’s and a master’s degree in Economics from the University of Coimbra and has complemented her background with training in communication and digital media. She is the Portuguese representative at the Working Group on Statistical Communication of the European System of Central Banks and at the Expert Group on Dissemination and Communication of Statistics of the United Nations Economic Commission for Europe (UNECE).

Steven Gutierrez
Steven Gutierrez

Social media lead

Bank of England

Agenda

14:0014:15

Welcome and course overview

14:00 – 14:15

14:1515:15

Building public understanding by improving tone, trust and transparency

14:15 – 15:15

  • Leading with insight and strategy
  • How can central banks speak to the public?
  • Communicating successfully by promoting fairness, clarity, and the use of plain language
  • Reaching wider audiences through voices they trust and on platforms they engage 

15:1515:45

A deep dive into social media

15:15 – 15:45

  • Strategic use of different social media platforms
  • Managing dialog with the public
  • How to use analytics and feedback to improve performance and engagement 

15:4516:15

Break

15:45 - 16:15

16:1517:00

Using AI to improve and deliver targeted communications 

16:15- 17:00

  • Developing an AI chatbot for the BoE website: ChatBoE
  • Using AI deep research
  • Personas and content testing with AI focus groups
  • Building better interactive web apps with AI

17:0017:45

Proactive communications: Official statistics as a tool against misinformation

17:00 – 17:45

  • Misinformation spreads fast - credibility must spread faster
  • Central banks as proactive, trusted voices in uncertain times
  • One message does not fit all: tailoring content to different audiences
  • AI as an accelerator, not a threat
  • Banco de Portugal's innovative projects: from StatFlix to Money Masters

17:4518:00

Tutor closing discussion

17:45 - 18:00

Learning objectives

  • Craft clear, plain-language policy communications
  • Manage misinformation and fraud alerts effectively
  • Design audience-specific website content
  • Use analytics to refine communications strategy
  • Engage with the public across multiple platforms

Who should attend

  • Communications officer
  • Head of public affairs
  • Digital strategy manager
  • Social media manager
  • Policy advisor
  • Financial education specialist
  • Media relations manager
  • Head of international communications

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