Central banks turn to visual communication in 2018

Social media keyboard

On November 26, the European Central Bank became the latest central bank to embrace millennials as an audience in a new way – it joined Instagram.

With over a billion active users daily, the photo-hosting site has quickly become one of the world’s most popular social media platforms. But since its launch in 2010, the official sector has been slow to take advantage of the platform as a means of communication.

Regional branches of the Federal Reserve were the first out of the starting gates

Only users who have a paid subscription or are part of a corporate subscription are able to print or copy content.

To access these options, along with all other subscription benefits, please contact [email protected] or view our subscription options here: http://subscriptions.centralbanking.com/subscribe

You are currently unable to copy this content. Please contact [email protected] to find out more.

To continue reading...

You need to sign in to use this feature. If you don’t have a Central Banking account, please register for a trial.

Sign in
You are currently on corporate access.

To use this feature you will need an individual account. If you have one already please sign in.

Sign in.

Alternatively you can request an individual account here: