Central banks turn to visual communication in 2018

Social media keyboard

On November 26, the European Central Bank became the latest central bank to embrace millennials as an audience in a new way – it joined Instagram.

With over a billion active users daily, the photo-hosting site has quickly become one of the world’s most popular social media platforms. But since its launch in 2010, the official sector has been slow to take advantage of the platform as a means of communication.

Regional branches of the Federal Reserve were the first out of the starting gates,

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