Central bank social media usage continues to evolve
Those that use social media are seeing growing subscriber bases and an increase in engagement
There is no doubt the art of central bank communications is evolving constantly.
Before 1994, the US Federal Reserve would not publish the results of its interest rate decisions. Senior central bank officials rarely spoke at press conferences, let alone about issues concerning payments, cash management or inequality. Opaque communication was the norm.
Fed Chairman Alan Greenspan personified this image when he famously said: “If I turn out to be particularly clear, you’ve probably
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