Inertia an important factor in consumer banking market, paper argues
Customers act differently with regard to different services, researchers say
Consumers of personal banking services often fail to switch to better products because of inertia, a working paper published by the Netherlands Bank finds. However, different banking services have different levels of inertia, which should be addressed in a variety of ways, it argues.
In Banking products: you can take them with you, so why don't you?, Carin van der Cruijsen and Maaike Diepstraten note little is known about consumer inertia for personal banking services. The authors sent a
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