Central banks are increasingly behaving like commercial and political entities in their communications, according to Niels Bünemann, a former principal press officer at the European Central Bank (ECB). They also look set to dedicate more resources to communicating directly with the general public.
Bünemann, now a communication adviser and journalist based in Frankfurt, believes that central banks have "become more nimble in their communication" since entrusting the task to public relations (PR)
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