Shift towards 'commercial' and 'political' central bank communication set to continue

niels-bunemann
Niels Bünemann

Central banks are increasingly behaving like commercial and political entities in their communications, according to Niels Bünemann, a former principal press officer at the European Central Bank (ECB). They also look set to dedicate more resources to communicating directly with the general public.

Bünemann, now a communication adviser and journalist based in Frankfurt, believes that central banks have "become more nimble in their communication" since entrusting the task to public relations (PR)

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