Website upgrades are comms teams’ top priorities for next year
Commitments differ somewhat by departmental structure
Improving the central bank’s website is central bank communications teams’ foremost priority for the next 12 months, data from the Communications Benchmarks 2025 shows.
Website improvement is a priority for communications teams across 79.5% of central banks. Improving the website was second to “increasing social media presence” in a slightly different sample analysed for the 2024 benchmark. This year, however, increasing social media presence (74.4%) and media relations (71.8%) fell to the
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Social-traditional media split for communications roughly the same across different regions
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African central banks use more English in communications than counterparts in other regions
Journalists and politicians are main critics of central banks
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Communications Benchmarks 2025 Charts
Take a deep dive into the Communications Benchmarks charts, which have just been released for 2025.
Comms teams see dis/misinformation on social media as key risk
Criticism from government ranks as smallest risk
Larger comms teams involved earlier in policy decisions
Most departments become involved in duty after decisions are taken
Hybrid teams widely employ social media for two-way communications
Most respondents use strategies to address crises and disinformation
Communications teams use AI mainly for drafting
But use cases vary according to team structures