Communications initiative: Bank Negara Malaysia’s video engagement

Malaysia’s central bank made great strides in producing short-form videos with a human touch

3. IG Thumbnail for Amaran Scam Wes Anderson Trend
BNM’s take on the popular TikTok’s Wes Anderson filmmaking style trend in the weekly series Amaran Scam
Bank Negara Malaysia

While many central banks have grown their presence on social media over the past few years, few efforts have been as impactful and innovative as those made by Bank Negara Malaysia (BNM). Recognising a growing demand for snappy videos in the social media landscape, the Malaysian central bank’s communications team significantly bolstered the use of short-form videos to communicate with the public during the past year. 

Seeing Instagram as a thriving social space, the team created a series of short

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