Commercial - Custom content

Surveys offer a powerful way to develop original insights with which to differentiate your brand and engage your target audience. The key findings from a quantitative or qualitative survey can be used across a range of content assets to fuel a dedicated campaign driving long-term awareness and consistent lead generation.

What’s involved? Based on your objectives, target audience, go-to-market strategy and budget, we will help develop a clear hypothesis and structure for the survey, with recommended content output, campaign assets and promotion. The process and pricing will vary based on the number of questions, methodology, response target, audience seniority and campaign elements.

What’s it for? Thought leadership, Brand positioning, Market research, Competitive differentiation, Lead generation.

Podcasts and audiocasts are increasing in popularity as a bite-size, flexible content format. They offer an approachable way to showcase your thought leaders and communicate key insights on selected topics. Typically produced as part of a series and output as a 10-15 min one-to-one discussion between our editor and your spokesperson, covering 3 or 4 questions.

What’s involved? We will develop a concept and question set based on your agenda, with the interview recorded remotely, then edited and promoted on relevant brand websites and marketing channels.

What’s it for? Brand positioning, Raising profile.

Written, audio or filmed Q&As and profile interviews offer a familiar and easily digestible format capturing essential insights or opinion on a given topic in a personal, conversational tone.

What’s involved? Working to an agreed brief, we will develop a question set based on your agenda, which can be answered in writing or via an audio or studio-filmed interview with your chosen spokesperson.

What’s it for? Brand positioning, Brand awareness, Raising profile.

Our webinars enable sponsor firms to engage in focused debate and communicate key insights around a specialist topic. Hosted on our dedicated webinar platform and broadcast to an exclusive audience of senior professionals live and on-demand, these interactive sessions typically include a 45-60 min moderated panel discussion involving a sponsor SME and guest speakers, plus interactive polls and audience Q&A.

What’s involved? Working to your brief, we will develop a compelling synopsis and agenda for the webinar, organise speaker invitations, and market the event to your selected audience with full reporting and lead generation. Post-event, the webinar is published on the associated brand website available for on-demand viewing, with the option of a write-up.

What’s it for? Thought leadership, Profile raising, Lead generation.

Our roundtables provide partners with closed door discussions with senior central bankers. Ideal for those who want to find out more about issues they’re facing and how your solutions can help. 

What’s involved? We will work with you to develop a synopsis, title and discussion points for the roundtable. We will then acquire attendees based on your target audience.  

What’s it for? Brand awareness, Raising profile, Lead generation, Market research.