Tailored central bank messaging boosts trust – BoJ study
Citizens are more confident about inflation forecasts when delivered by someone similar to them
Central banks could have greater cut-through by tailoring their communications to different demographic groups, according to research by the Bank of Japan.
The discussion paper, published on July 25, investigates how central banks can effectively guide inflation expectations when communicating to diverse populations. During the study, participants listened to BoJ inflation forecasts delivered by a female narrator speaking in either standard Japanese or the dialect associated with the city of
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