Bank of Jamaica expands global audience with latest reggae hit
Comms director says global success is pleasing but reaching local people is the ultimate goal
The Bank of Jamaica (BoJ) has released another reggae video extolling the virtues of low and stable inflation, garnering a sizeable global audience in the process.
The video, which features Jamaican-American reggae singer Tarrus Riley, had already received 166,000 views this morning (May 24), a week since it was first published on Twitter.
“High inflation is a wicked thing, and we must abolish it like slavery,” sings Riley in the video. “We want inflation low so we can plan and prosper. But if
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