HKMA promotes 'entirely paperless' e-cheques in PR push
Central bank to raise awareness through multimedia infomercials ahead of December 7 launch
The Hong Kong Monetary Authority (HKMA) has launched a campaign to encourage bank customers to use the city's new e-cheque service, slated to go live on December 7.
The publicity push, launched today (November 23) by the central bank in collaboration with the Hong Kong Association of Banks (HKAB), includes TV, radio, and online infomercials.
The campaign will "help the public to better understand the key features" of e-cheques and their "significant advantages" over traditional paper cheques
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