Central Banking

Banks shun online sales pitch

UK - Britain's banks and building societies are turning away from the web in their search for new customers.

A survey reveals that in the next year financial organisations will spend far more on traditional ways of reaching old and new customers rather than invest in new technologies such as the internet.

The cash will be spent to improve the service in call centres and branches, rather than by trying to tempt new consumers with an impressive website.

The survey estimates that in total the UK'

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