In September 2002, I had the privilege of travelling to Cambridge, England, to attend what proved to be a very good course in communications for central bankers, organised by the publishers of the journal that you are now reading.
Two days into the four-day course, I was forcibly struck by what I believe may be a missing link in the central banking community's overall efforts to grapple with the modern realities of external communications in general, and dealing with the media in particular. Ver
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