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‘Any use case’ helped Pix succeed, Brazilian official says
Focus on user experience, low fees and firms’ support brought success, head of Pix team says
![Pix Pix](/sites/default/files/styles/landscape_750_463/public/2022-03/Pix%20Getty%201353484045.jpg.webp?h=1b75fe38&itok=-u9tD5TV)
The Brazilian central bank’s Pix scheme has helped open up the country’s financial sector to competition, one of the officials managing it has said.
Pix provided a “very open and level playing field” for payment service providers (PSPs), said Carlos Eduardo Brandt, of the Central Bank of Brazil. Reasons for its success included clear branding and a flexible design not geared towards any particular use case, he said.
The central bank worked hard to highlight the benefits to PSPs and traditional
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