Comms staff need to reflect on how their messages are perceived
BoE’s Eric Tong discusses research probing how the public receives central bank messages via the media
The messages sent by central banks rarely reach the public directly, unlike newspaper narratives about these communications, found a July working paper published by Bank of England and Reserve Bank of New Zealand (RBNZ) researchers. This points to the need for policy-makers to consider not only what they say, but how their messages are received and perceived, despite the age of direct communication via social media.
Press releases still form the primary method of external communications for 95%
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