Communications in focus: Central Bank of Brazil
Central Bank of Brazil head of communications speaks about the use of websites during a pandemic
Central bank communications have evolved rapidly over the past few decades. From opacity to transparency, central banks are now judged on not only what information they communicate, but how it is communicated.
Websites have become a mainstream tool for central banks to use. They are the first port of call for many looking for information about the institution, as well as the economy they govern. Over time, these windows into the inner workings of central banks have also had to adapt. Social
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