Central banks turn to Instagram to reach younger generations

Audiovisual social media network is helping some central banks offer financial education for millennials and Gen Zs


A growing number of central banks are turning to Instagram to reach a broader audience, with the audiovisual content-based platform seen as offering an opportunity to expand their influence among younger generations.

Several central banks have launched official Instagram accounts since late 2018, including the European Central Bank (ECB), Deutsche Bundesbank, Banque de France, Bank of Portugal and the Hong Kong Monetary Authority. These follow much earlier launches by, for example, the Federal

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