IMF paper urges central banks to seek wider audience

communication

Central banks need to find ways of reaching a broader audience if they are to combat weakening trust in institutions, a paper published by the International Monetary Fund argues.

Olga Stankova, special assistant to the IMF’s head of communications, says policy-makers are having to reach “increasingly vocal and diverse” audiences while counteracting false claims. It is not clear if they are succeeding, she says, noting that levels of trust in institutions and experts have fallen.

In the paper,

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