Sveriges Riksbank uses website analytics to improve visitor experience

Ann-Leena Mikiver

Analysing the data coming from central bank’s website can help improve the bank’s communication capabilities, the Sveriges Riksbank’s head of communications tells Central Banking.

Ann-Leena Mikiver spoke on camera while she was in London picking up Central Banking’s Website of the Year Award for the Sveriges Riksbank.

For example, Mikiver says, analysing how people interacted with the Swedish central bank’s old website told the Riksbank it was very important to make the new one mobile-friendly

To continue reading...

You need to sign in to use this feature. If you don’t have a Central Banking account, please register for a trial.

Sign in
You are currently on corporate access.

To use this feature you will need an individual account. If you have one already please sign in.

Sign in.

Alternatively you can request an individual account here: