The viability of a commercial approach to central bank communication

Niels Bünemann

Increasingly, central banks across the globe are behaving like commercial entities in their communication, despite the fact they are public authorities with tasks conveyed upon them by legislators. Issues have been raised as to whether this is a good or bad development; it remains to be seen if such a trend is durable in the longer term.

During the past decade or so, there has been a marked tendency for central bank policy-makers to choose private sector or political public relations (PR) specia

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