Skip to main content

Amplifying the soundwaves: the evolution of social media communications

Central bank social media usage is on the rise, with choice of platform is shifting towards the visual

Social media logos on a keyboard

In 2010, just a handful of central banks had a social media presence. Central Banking research indicates just five central banks had Facebook accounts, while 37 had Twitter feeds and 27 offered YouTube channels. However, during the past decade, the number of central banks using social media has ballooned. The process was slow at first. But as a trend towards disinformation and ‘fake news’ began eroding trust in public institutions in more recent years – and with central banks facing criticism

Solo los usuarios que tengan una suscripción de pago o formen parte de una suscripción corporativa pueden imprimir o copiar contenido.

Para acceder a estas opciones, junto con todas las demás ventajas de la suscripción, póngase en contacto con info@centralbanking.com o consulte nuestras opciones de suscripción aquí: subscriptions.centralbanking.com/subscribe

Actualmente no puede copiar este contenido. Póngase en contacto con info@centralbanking.com para obtener más información.

Sorry, our subscription options are not loading right now

Please try again later. Get in touch with our customer services team if this issue persists.

New to Central Banking? View our subscription options

Regístrese en Central Banking

Todos los campos son obligatorios, salvo que se indique lo contrario.

Mostrar contraseña
Ocultar contraseña

Most read articles loading...

You need to sign in to use this feature. If you don’t have a Central Banking account, please register for a trial.

Iniciar sesión
You are currently on corporate access.

To use this feature you will need an individual account. If you have one already please sign in.

Sign in.

Alternatively you can request an individual account

.