As financial losses to scams and fraud grow worldwide, central banks are dedicating more resources to combat this challenge. Communication is key to this effort, with novel and unconventional efforts often required for messages to cut through to citizens. A fact well understood by the Hong Kong Monetary Authority’s communications team. 

Bold and innovative campaigns are preferred by HKMA chief executive Eddie Yue when it comes to tackling scammers, bad actors who he says are becoming smarter and