Comms teams average less than 2% of central bank workforce
Majority of units operate centralised communications models
Communications teams average a little over 1% of the central bank’s total workforce, according to data from the Communications Benchmarks 2024.
Data provided by 35 respondents shows that communications employees average 19.1 individuals on a full time-equivalent basis. The figure represents 1.3% of the average 1,468 workforce of participating institutions.
A high income country from the Americas accounts for the highest staff size of 117 individuals. A lower-middle income jurisdiction from Africa
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More on Benchmarking
Most comms teams aim for social media boost in 2025
Top priorities for next year align with 2023 benchmark findings
Press releases outnumber officials’ public appearances
Statistical bulletins also rank as most published document annually
Majority of central banks plan to revamp website in next two years
Institutions aim to improve visual design, information architecture and user experience on their sites
Traditional comms still a bigger focus than social media
Lower-middle income teams less likely to track external communications
External comms impact gauged by trust and comprehension
Absolute numbers of appearances, social media engagement and market indicators rank lowest
Facebook, LinkedIn, X are top social channels
Central banks see “interactions” as key metric for tracking social media
Comms teams becoming less involved in key policy decisions
Early involvement appears to raise effectiveness in monetary policy communication
Central banks report varied approaches to layering comms
Many institutions use video and infographics to make key reports more accessible
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