Norges Bank hooks viewers with fishy banknote video
“The cod is coming” music video proves a hit
Norges Bank’s latest communication effort around its new banknote series has proven a big success, with a music video about cod garnering tens of thousands of views in its first few days online.
Torsken kommer II – “The cod is coming II” – sees Norwegian comedy trio KLM singing and rapping about the popular fish, which appears on the new Nkr200 ($23.85) banknote. The video – featuring “DJ Codfather” – pays homage to a comedy song of the same name from the 1980s.
The video features a cameo
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